How might we assist Swedish companies in expanding globally and convincing international companies that Sweden is the ideal market for investment?
Background
Business Sweden is commissioned by the Government and the Swedish industry to help Swedish companies grow global sales and international companies invest and expand in Sweden. The site they were currently using was one of their most important tools. However, it was difficult to navigate, had a dated design, and suffered from organizational silos, which were also reflected in the site structure.
Our mission
Taking the brand from dated corporate to service minded professionals.
Getting the staff upfront and personal
Build trust
Kill the silo thinking
Restructure the site, balancing user needs and business goals
My role
I joined this project after the definition phase and took over as Lead UX. After getting the briefing and catching up with the research I very quickly went into leading workshops to set site map and content. My focus later shifted towards wireframes, prototypes and supporting as UI designer.